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	<title>mammoth</title>
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	<link>http://www.mammothsport.com</link>
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	<pubDate>Fri, 18 Jul 2008 17:45:32 +0000</pubDate>
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		<title>Mattress for Athletes</title>
		<link>http://www.mammothsport.com/news/mattress-for-athletes/</link>
		<comments>http://www.mammothsport.com/news/mattress-for-athletes/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 09:08:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.mammothsport.com/?p=77</guid>
		<description><![CDATA[&#8220;For athletes and the sports enthusiasts, a mattress that properly supports the body while sleeping is a necessity as this could affect their performance during competitions.&#8221; writes Mattress Online Magazine
]]></description>
			<content:encoded><![CDATA[<p>&#8220;For athletes and the sports enthusiasts, a mattress that properly supports the body while sleeping is a necessity as this could affect their performance during competitions.&#8221; writes Mattress Online Magazine</p>
]]></content:encoded>
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		<title>England Athletics: Spotlight on Liz Yelling</title>
		<link>http://www.mammothsport.com/news/england-athletics-spotlight-on-liz-yelling/</link>
		<comments>http://www.mammothsport.com/news/england-athletics-spotlight-on-liz-yelling/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 16:48:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.mammothsport.com/?p=74</guid>
		<description><![CDATA[Olympic athlete Liz Yelling enthuses about Mammoth Elite Sport: &#8220;I’ve just made one of the best sleeping investments of my running career and got a fantastic mattress.  It’s really helped with recovery and quality sleep.&#8221;
]]></description>
			<content:encoded><![CDATA[<p>Olympic athlete Liz Yelling enthuses about Mammoth Elite Sport: &#8220;I’ve just made one of the best sleeping investments of my running career and got a fantastic mattress.  It’s really helped with recovery and quality sleep.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/news/england-athletics-spotlight-on-liz-yelling/feed/</wfw:commentRss>
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		<title>Revolutionary British designed mattress powers Olympic runner</title>
		<link>http://www.mammothsport.com/press_releases/revolutionary-british-designed-mattress-powers-olympic-runner/</link>
		<comments>http://www.mammothsport.com/press_releases/revolutionary-british-designed-mattress-powers-olympic-runner/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 15:23:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.mammothsport.com/?p=73</guid>
		<description><![CDATA[blank
]]></description>
			<content:encoded><![CDATA[<p>blank</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/press_releases/revolutionary-british-designed-mattress-powers-olympic-runner/feed/</wfw:commentRss>
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		<title>Runners World gives Mammoth Elite Sport a resounding &#8220;yes&#8221;</title>
		<link>http://www.mammothsport.com/news/runners-world-gives-mammoth-elite-sport-a-resounding-yes/</link>
		<comments>http://www.mammothsport.com/news/runners-world-gives-mammoth-elite-sport-a-resounding-yes/#comments</comments>
		<pubDate>Thu, 22 May 2008 13:46:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Promotional lead]]></category>

		<guid isPermaLink="false">http://www.mammothsport.com/?p=66</guid>
		<description><![CDATA[&#8220;After just a couple of nights our tester noticed much better quality sleep&#8221; was just one of the great conclusions Runners World made about the Mammoth Elite Sport mattress.  Best of all, for serious athletes, they observed that &#8220;after hard workouts aches and pains were reduced&#8221;.
]]></description>
			<content:encoded><![CDATA[<p>&#8220;After just a couple of nights our tester noticed much better quality sleep&#8221; was just one of the great conclusions Runners World made about the Mammoth Elite Sport mattress.  Best of all, for serious athletes, they observed that &#8220;after hard workouts aches and pains were reduced&#8221;.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/news/runners-world-gives-mammoth-elite-sport-a-resounding-yes/feed/</wfw:commentRss>
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		<item>
		<title>Duncan French</title>
		<link>http://www.mammothsport.com/sports_stars_using_mammoth/profiles/duncan-french/</link>
		<comments>http://www.mammothsport.com/sports_stars_using_mammoth/profiles/duncan-french/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 22:21:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Profiles]]></category>

		<guid isPermaLink="false">http://mammothsport.com/?p=64</guid>
		<description><![CDATA[<img src="http://mammothsport.com/wp-content/uploads/2008/04/basketball-250.jpg" alt="Basketball, Mammoth Elite Sport mattress" title="basketball" width="250" height="157" class="alignnone size-full wp-image-65" />]]></description>
			<content:encoded><![CDATA[<p>Duncan French is a doctor of exercise physiology.  He works as national strength and conditioning coach for the British Basketball team.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/sports_stars_using_mammoth/profiles/duncan-french/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Kieran Richardson</title>
		<link>http://www.mammothsport.com/sports_stars_using_mammoth/profiles/kieran-richardson/</link>
		<comments>http://www.mammothsport.com/sports_stars_using_mammoth/profiles/kieran-richardson/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 12:57:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Profiles]]></category>

		<guid isPermaLink="false">http://mammothsport.com/?p=47</guid>
		<description><![CDATA[<img src="http://mammothsport.com/wp-content/uploads/2008/04/kieran-richardson-250.jpg" alt="Kieran Richardson" title="kieran-richardson-250" width="250" height="271" class="alignnone size-full wp-image-48" />]]></description>
			<content:encoded><![CDATA[<p>Kieran Richardson is an England and Premier League footballer.  He scored twice on his England debut, and after spells with Manchester United and West Brom, is now a key player for Sunderland.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/sports_stars_using_mammoth/profiles/kieran-richardson/feed/</wfw:commentRss>
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		<item>
		<title>High specification foam</title>
		<link>http://www.mammothsport.com/mammoth_technology/high-specification-foam/</link>
		<comments>http://www.mammothsport.com/mammoth_technology/high-specification-foam/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:56:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Mammoth technology]]></category>

		<guid isPermaLink="false">http://mammothsport.com/?p=29</guid>
		<description><![CDATA[<img src="http://mammothsport.com/wp-content/uploads/2008/04/hispec_logo.jpg" alt="High Specification Foam, Mammoth Elite Sport mattress" title="High Specification Foam" width="150" height="81" class="alignnone size-full wp-image-63" />]]></description>
			<content:encoded><![CDATA[<div id="highSpecDescription">The mammoth elite sport mattress is built around a <strong>high specification foam core</strong>. No other material has been tried and tested to such extremes within British healthcare, ensuring you are investing in technology that has been used and approved by the world&#8217;s best.</p>
<p>The National Institute for Health and Clinical Excellence instructs the use of high-specification foam over any other orthopaedic or health related mattress.</p>
<h3>High Specification vs. Memory Foam</h3>
<p>High Specification foam far exceeds the performance of traditional memory foam mattresses. Moulded from a advanced high density polymer with low nominal hardness, that makes it more pliable and extremely supportive in all the right places for the ultimate in comfort and support.</p>
<p>Quite simply, it is the best material, proven to last.</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/mammoth_technology/high-specification-foam/feed/</wfw:commentRss>
		</item>
		<item>
		<title>3D air channels</title>
		<link>http://www.mammothsport.com/mammoth_technology/3d-air-channels/</link>
		<comments>http://www.mammothsport.com/mammoth_technology/3d-air-channels/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:50:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Mammoth technology]]></category>

		<guid isPermaLink="false">http://mammothsport.com/?p=42</guid>
		<description><![CDATA[<img src="http://mammothsport.com/wp-content/uploads/2008/04/airchannel.jpg" alt="3D air channel, Mammoth Elite Sport mattress" title="3D air channel, Mammoth Elite Sport mattress" width="150" height="145" class="alignnone size-full wp-image-59" />]]></description>
			<content:encoded><![CDATA[<div class="bulletBox">
<ul>
<li>Improved circulation of air</li>
<li>Increased evaporation of moisture</li>
<li>Decreased dehydration due to over-heating</li>
</ul>
</div>
<div class="description">Mammoth&#8217;s unique <strong>3D air channels</strong> on the surface of the mattress enable air circulation throughout the night. This helps moisture to evaporate away from the body and reduces the amount of moisture lost during sleep.</p>
<p>An innovative technology that regulates the body temperature, avoids overheating, reduces sweating and maintains hydration.</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/mammoth_technology/3d-air-channels/feed/</wfw:commentRss>
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		<item>
		<title>CoolMax</title>
		<link>http://www.mammothsport.com/mammoth_technology/coolmax/</link>
		<comments>http://www.mammothsport.com/mammoth_technology/coolmax/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:44:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Mammoth technology]]></category>

		<guid isPermaLink="false">http://mammothsport.com/?p=41</guid>
		<description><![CDATA[<img src="http://mammothsport.com/wp-content/uploads/2008/04/coolmax_011.jpg" alt="Coolmax, Mammoth Elite Sport mattress" title="coolmax logo" width="150" height="33" class="alignnone size-full wp-image-61" />]]></description>
			<content:encoded><![CDATA[<div class="bulletBox">
<ul>
<li>Technologically advanced sports fabric</li>
<li>Disperses heat and moisture away from the body</li>
<li>Enables the benefits of the high-spec foam core to perform to the full</li>
</ul>
</div>
<div class="description">All mammoth sport mattresses come with a <strong>CoolMax velour cover</strong>. CoolMax has a unique system for dispering heat and moisture that delivers proven physiological benefits.  This luxury cover ensures cool, comfortable and uninterrupted sleep. </p>
<p>CoolMax is used by world-leading brands such as Berghaus, Adidas, Karrimor and Nike.</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.mammothsport.com/mammoth_technology/coolmax/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Zoned castellations</title>
		<link>http://www.mammothsport.com/mammoth_technology/zoned-castellations/</link>
		<comments>http://www.mammothsport.com/mammoth_technology/zoned-castellations/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:23:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Mammoth technology]]></category>

		<guid isPermaLink="false">http://mammothsport.com/?p=39</guid>
		<description><![CDATA[<img src="http://mammothsport.com/wp-content/uploads/2008/04/zone_logo.jpg" alt="Zoned Castellations, Mammoth Elite Sport mattress" title="Zoned Castellations" width="150" height="81" class="alignnone size-full wp-image-62" />]]></description>
			<content:encoded><![CDATA[<div class="bulletBox">
<ul>
<li>Unrestricted performance of the blood and lymphatic systems</li>
<li>True support and protection from spinal and muscular aches</li>
<li>Comfortable, undisturbed and restorative sleep</li>
</ul>
</div>
<div class="description">
The core of the mammoth mattress has deep <strong>zoned castellations</strong> that mimic the weight and shape of your body.  They provide softer, more pliable areas for the head, neck, shoulders and feet, and greater support for hips, buttocks and back.</p>
<p>A really clever way to ensure that the posture of your body is maintained even when you are fast asleep.</p></div>
]]></content:encoded>
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